---
title: Injecting Transparency into Executive Search Pricing with AI-Algorithm
description: CTE launches Fairantee™, an AI-powered algorithm that brings transparency to executive search pricing by pricing each search on the role itself.
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Nov 16, 2023 • [Kyle Samuels](https://www.hirecte.com/insights/author/kyle-samuels)
# Injecting Transparency into Executive Search Pricing with AI-Algorithm
### Creative Talent Endeavors Launches AI-Powered "Fairantee" Algorithm to Inject Transparency Into Executive Search Pricing
“Traditional executive search firms charge the same price for a search without taking into account how difficult it is to fill the role, meaning you pay just as much for an easily sourced hire as for a more complex one,” said Kyle Samuels, CTE founder and CEO. “That model has been used to boost the profit margins of search firms for too long and is, quite simply, highway robbery. With Fairantee™, we will bring transparency to our industry for the first time and give companies actionable insight into the price of every unique hire.”
Read the rest of the article on [HR Dive](https://www.hrdive.com/press-release/20231030-creative-talent-endeavors-launches-ai-powered-fairantee-algorithm-to-inje/)
Released 10/31/2023
## Kyle Samuels
Kyle found his passion for improving organizations through talent after early career roles in tech, entertainment, and executive search. After earning his MBA, he joined GE’s legendary rotational HR Leadership Program before moving to Yum! Brands where he held several leadership roles. Kyle has a BA in Political Science from Ohio University and holds an MBA from Purdue University.
[See more posts by Kyle Samuels](https://www.hirecte.com/insights/author/kyle-samuels)
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